Barely 21 years of age since it was formed, MTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom.
MTN was one of over 2,500 brand
nominated from 35 countries to be eligible for this much-sought after accolade.
Only 119 brands were selected as the winners in their respective categories,
and MTN emerged as the only brand in the telecommunications sector that
qualified to receive this award.
Winners of the World Branding Awards are
judged on three variables, namely brand valuation, consumer market research and
public online voting.
“This prestigious accolade is testament
to the work that has been done by our colleagues, employees and partners in
building our brand,” says Larry Annetts, Sales and Marketing Executive: MTN
South Africa.
This recognition to MTN follows the #1
Most Valuable Brand for 2015 accolade that was conferred to MTN by Brand
Finance Plc, the world’s leading independent brand valuation and ratings firm,
earlier this month.
“These awards are indicative of the
milestones we are achieving in our quest to continue to create a distinct
customer experience to our stakeholders,” Annetts concludes.
ABOUT MTN GROUP
Launched in 1994, the MTN Group is a
multinational telecommunications group, operating in 22 countries in Africa,
Asia and the Middle East. The MTN Group is listed on the JSE Securities
Exchange in South Africa under the share code: “MTN.” As of 30 June 2015, MTN
recorded 231.0 million subscribers across its operations in Afghanistan, Benin,
Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea
Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville),
Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit
us at www.mtn.com
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