Airtel Uganda has announced a new campaign which seeks to
nurture and grow talent in Africa through various consumer touch points such as
education, lifestyle and music while providing customers with access to
connectivity and technological solutions that will enable them explore
opportunities around them.
Dubbed ‘It’s Now’, the campaign has been simultaneously
launched in 17 countries across Africa with Airtel operations by new Airtel
Ambassador, Ivory Coast’s captain and Manchester City’s midfielder Yaya Toure.
Airtel Africa Chief Executive Officer, Christian de Faria,
said that the campaign reiterates the company’s commitment to support the youth
in Africa as well as drive economic growth by unlocking people’s potential.
“We are excited to be signing the pact with Mr. Touré who is respected
in Africa and beyond. As the first player to win African Player of the Year
four consecutive times, Touré is an inspiration to everyone working to
achieve their potential and striving to be their best every day,” said
Mr. de Faria.
Speaking on his partnership with Airtel Africa, Mr. Touré
said, “Throughout my career I have been fortunate to have a great deal of
success on the field. However, I know that the strongest performances come only
when you commit 100 percent to the task at hand and display the strength and
mettle to give it your all. “It’s Now” is a campaign that is close to my
heart as it calls on Africans to embrace the opportunities around them to
better their lives. I am glad to be working with Airtel, with its wide reach
within Africa, in order to inspire many people.”
To kick off the ‘It’s Now’ campaign, Airtel Uganda has
launched the fifth Season of the Airtel Rising Stars – a Grass root football
talent search thataims at identifying talent and nurturing upcoming
footballers. The Airtel Rising Stars championship will provide an opportunity
for budding stars around Africa to showcase their football skills and to gauge
their raw talent against continental peers during the transcontinental African
championships to be held later this year.
Speaking during the Uganda launch, Airtel Uganda Marketing
Director, Mr. Prasoon Lal said, “We believe emphatically that nurturing young
talent is the means by which we will ensure our youth grow into passionate and
responsible members of the country.”
“As part of this ‘It’s Now’ Campaign, Airtel Uganda will continue to support
the Ugandan youth segment through their passion points - education, lifestyle
and music with the ultimate goal being unlocking the power of potential in the
hearts and minds of all our customers,” he added.
Under the new ‘It’s Now” campaign, Airtel Uganda will
reinforce its vision and mission of connecting inspired Ugandans to knowledge
and opportunities by providing them the tools they need to propel this great
continent into the future.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications
company with operations in 20 countries across Asia and Africa. Headquartered
in New Delhi, India, the company ranks amongst the top 4 mobile service
providers globally in terms of subscribers. In India, the company's product
offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line
services, high speed DSL broadband, IPTV, DTH, enterprise services including
national & international long distance services to carriers. In the rest of
the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti
Airtel had over 297 million customers across its operations at the end of April
2014. To know more please visit, www.airtel.com
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