Bharti Airtel Africa, a leading telecommunications service
provider with operations in 20 countries across Asia and Africa, has today
announced Yaya Touré as the new African face for its upcoming continental
campaign.
Airtel’s partnership with the Ivory Coast’s captain and
Manchester City’s midfield will launch the brand’s “It’s Now” campaign which
seeks to nurture and grow talent in Africa through various consumer touchpoints
such as sports, lifestyle and music while providing customers with access to connectivity
and technological solutions that will enable them explore opportunities around
them.
Airtel Africa Chief Executive Officer, Christian de Faria,
said that the campaign reiterates the company’s commitment to support the youth
in Africa as well as drive economic growth by unlocking people’s potential.
“We are excited to be signing the pact with Mr. Touré who is respected
in Africa and beyond. As the first player to win African Player of the Year
four consecutive times, Touré is an inspiration to everyone working to
achieve their potential and striving to be their best every day,” said
Mr. de Faria.
Speaking on his partnership with Airtel Africa, Mr. Touré
said, “Throughout my career I have been fortunate to have a great deal of
success on the field. However, I know that the strongest performances come only
when you commit 100 percent to the task at hand and display the strength and
mettle to give it your all. “It’s Now” is a campaign that is close to my
heart as it calls on Africans to embrace the opportunities around them to
better their lives. I am glad to be working with Airtel, with its wide reach
within Africa, in order to inspire many people.”
The partnership will see Mr. Touré support Airtel’s
corporate social responsibility particularly in youth empowerment for
development.
Having entered the African market in 2010, Airtel Africa has
steadily increased its customer base in Africa to reach over 70 million people.
Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled
with the widest mobile commerce footprint in Africa with Airtel Money.
Bharti Airtel Limited is a leading global telecommunications
company with operations in 20 countries across Asia and Africa. Headquartered
in New Delhi, India, the company ranks amongst the top 4 mobile service
providers globally in terms of subscribers. In India, the company's product
offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line
services, high speed DSL broadband, IPTV, DTH, enterprise services including
national & international long distance services to carriers. In the rest of
the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce.
Bharti Airtel had over 324 million customers across its operations at the end
of March 2015. To know more please visit, www.airtel.com
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